I'm not a big fan of quizzes or tests. I mean, who is? But do enjoy fun sports quizzes where the outcome doesn't really matter and you learn something.
A lot of news/sports media organizations use polls to visualize reader opinion, but not a lot use quizzes. I have encountered some, but if I knew there was a weekly quiz on Boston.com or BostonHerald.com that tested my smarts on a certain sports subject, I would be sure to take it.
A sports quiz might be a great way to draw in readers and make an article or feature interactive. What if there was a prize or a reader hall of fame based on points? People would sign up and compete each week, answering questions and logging points. At the end of a certain amount of time, the participants with the top 5 scores win tickets to a local game. Something like that would be great.
I'm not an expert, but I know you would have to figure out the kinks. But some kind of game/contest would a great addition and a way to draw readers to your Web site. Better yet? Do it in the newspaper, but advertise it online, potentially bring online readers to buy the paper on the day the contest is run. Sounds far fetched? Well, everyone loves trivia and some may go a long way for bragging rights and tickets to a Celts game.
Check out a quiz I made. Kinda cool and not too hard!